Team

Who Is the KAST SEO Team?

KAST’s SEO Team drives organic growth for KAST Academy, focusing on long-term search visibility, technical SEO, editorial standards, and specialist crypto and fintech content.

  • Paulina Masson's avatar

    Paulina Masson

    Head of SEO

    Paulina is KAST’s Head of SEO and a technical SEO specialist with a strong background in crypto. She leads KAST’s organic strategy, oversees technical optimization, and ensures Academy content matches what people are actually searching for and how search engines evaluate content today

  • Valdrin Tahiri's avatar

    Valdrin Tahiri

    Senior Content Editor

    Cryptocurrency writer, editor and trader with more than seven years of experience in digital asset markets. He specializes in technical analysis with a focus on Elliott Wave theory, on-chain metrics, and fundamental research, helping readers understand how market structure, liquidity cycles, and stablecoin flows shape the broader crypto ecosystem.

    After discovering cryptocurrencies in 2017 while completing his MSc in Financial Markets, he developed a strong interest in blockchain technology and market dynamics. He has published thousands of articles analyzing price action, market structure, and macro-driven movements in digital assets.

    His work focuses on breaking down complex data into clear, actionable insights, particularly around how crypto markets, stablecoins, and real-world payment use cases continue to converge.

  • Brenda Altamirano's avatar

    Brenda Altamirano

    🇲🇽 Technical Writer

    Growth Manager at KAST with experience in Web3 marketing and communications since 2020. Works closely on growth strategy, community building, and positioning crypto products in a way that actually resonates with users, especially around stablecoins and real-world payments.

    With a background in Communication and Digital Media, brings a strong understanding of messaging, audience behavior, and digital storytelling into the crypto space. Focused on helping bridge the gap between blockchain products and the people who use them.

  • Stella Abisinuola's avatar

    Stella Abisinuola

    Technical Writer

    Technical Writer focused on crypto and fintech, writing about blockchain infrastructure, digital payments, Decentralized Finance (DeFi), and financial technology. Covers complex systems in a way that makes them easier to understand without oversimplifying the details.

    With a background in Electrical and Electronics Engineering, approaches crypto from a systems and architecture perspective, with a strong grasp of how networks, protocols, and payment rails actually work. Writes clear, research-driven content that supports both technical and non-technical readers navigating digital finance.

  • Tatevik Avetisyan's avatar

    Tatevik Avetisyan

    Technical Writer

    Crypto content writer and on-chain analyst specializing in technical analysis, market structure, and blockchain data. Has written thousands of articles covering Bitcoin cycles, altcoins, regulation, and stablecoin trends, combining price action and on-chain metrics to explain what is happening in the market and why it matters.

    With a background in Language Interpretation and Translation, brings clarity and precision to complex financial topics. Focused on making crypto markets, policy shifts, and fintech developments easier to follow for traders, investors, and everyday users exploring digital assets.

KAST Academy Editorial Policy

KAST Academy was built to explain how modern money actually works in practice, not just in theory. We’ve seen how confusing crypto education can be. Our goal is to remove that confusion.

Our Editorial Principles

Reader-first clarity

We explain how modern money systems work in real-world scenarios. Articles are structured, direct, and written with minimal jargon.

Compliance-aware education

When relevant, we clearly explain legal frameworks, custody models, fees, and risks. Regulatory and compliance context is included in the core content, not hidden in footnotes.

Accuracy and verifiability

Content is reviewed internally for factual accuracy. When discussing technical mechanisms, regulatory frameworks, or financial concepts, we rely on primary sources, official documentation, and well-established sources.

Ongoing updates

Articles are reviewed and updated to reflect changes in features, regulations, supported assets, or product functionality.

No financial advice

KAST Academy does not publish investment advice, price predictions, guarantees, or personal recommendations. Educational content is informational only.

Separation of education and promotion

KAST may be referenced where relevant, but explanations always stand on their own. We explain the concept first, and only reference KAST where it naturally applies.

KAST app

About KAST

KAST is a stablecoin-powered financial platform that enables users to hold, send, and spend U.S. dollars globally using blockchain infrastructure.

It operates on regulated payment rails and applies identity verification, active fraud monitoring and built-in compliance controls to protect users and ensure lawful operation.

KAST’s mission is to make money move as freely as the internet: fast, global, and built for real-world cross-border use.